Introducing Newberry Health!
2/6/2025
As we continue to evolve and lead in providing exceptional care to our community, we are thrilled to share an important milestone in our organization’s journey. In alignment with our 100-year celebration and as part of our ongoing transformation, we are proud to introduce Newberry Health, a refreshed name and brand for our trusted hospital. This rebrand aims to enhance public awareness, unify our many facilities and locations under one cohesive identity, and strengthen communication with patients and the community.
This change represents much more than a new visual identity—it reflects a renewed commitment to our mission, values, and the outstanding care that we provide each day. Our rebranding is designed to better capture the quality, compassion, and innovation that define our work, while reinforcing the trust that our community places in us.
Why are we rebranding?
The healthcare landscape is rapidly evolving, and as we navigate these changes, it is essential that our brand reflects who we are today and where we’re headed. This rebrand provides an opportunity to align our image with the exceptional care we deliver, while also showcasing the strength of our hospital, the expertise of our team, and our deep commitment to the community. This unified name reflects our broader scope, as we are much more than just a hospital! Newberry Health, our umbrella name, is large enough to encompass ALL of our locations and services, such as: Newberry Health Hospital, Newberry Health Whitmire, Newberry Health Newberry College, Newberry Health Wound Care and Hyperbaric Center, and more.
“Our centennial year provides a meaningful opportunity to reflect on our rich history while also planning for an even brighter future,” said John F. Snow, Chief Executive Officer. “As we look forward, part of our strategy is to raise awareness of the high-quality care provided by the skilled staff, state-of-the-art facilities, and advanced technology. We are proud to be a competitive, growing provider in the region and remain committed to becoming the preferred choice for healthcare in our community.”
To support this mission, all operations, materials, and programs across Newberry Health will now be recognized under a bold, new visual identity. This includes a dynamic logo and vibrant colors, along with an interlocking graphic element that symbolizes the vital connections we have with our patients and the community. Our new tagline, “Newberry Health Cares,” underscores the personal, compassionate approach that sets Newberry Health apart.
“Newberry Hospital has long been known for providing exceptional, personalized care,” Snow continued. “However, as healthcare delivery continues to evolve, we’re expanding our services beyond the hospital setting. We now offer care at Newberry College, in Whitmire, and at additional locations across Newberry. While the hospital remains a central hub for many of our patients, we want the community to know that the same quality care and personal attention will be available at every Newberry Health location.”
This rebrand is not just about aesthetics; it’s about ensuring that our identity aligns with the exceptional care we provide in the scope in which we can provide it. We are building on the legacy of excellence that’s defined us for the last 100 years, and together, we will continue to achieve even greater things together as Newberry Health and Newberry Health Hospital.
